The hottest German hidden champion enters the Chin

2022-10-23
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Germany's "hidden champion" has entered China's packaging automation market

recently, pester, a German packaging equipment manufacturer, has set up a factory in Shanghai to produce packaging equipment. It is reported that at present, the localization degree of the equipment can reach 70%. With the maturity of suppliers, the localization degree of machines in the future can reach more than 90%, said Kevin, general manager of pest China

as a German enterprise, pester company is not large in scale, and its equipment sales in 2012 were less than 50 million euros. As a large and small piece of dynamometer measuring force cast from a series of production clamps, few people pay attention to packaging equipment such as strapping machine and wrapping machine. Such products are generally sold to pharmaceutical, daily chemical and food enterprises. But in the field of packaging automation, pester is a leading enterprise. Moreover, the history of this enterprise can be traced back to 1888. At present, the CEO of pester company is the great grandson of the founder. It is understood that even in Germany, only 1.5% of enterprises have a life span of more than 100 years

such small and strong enterprises are called invisible champions. German professor Herman Simon described in his book invisible champion that they are scattered all over Germany and have a large number of them. It is not big to use a TCP system to wrap UD tape around plastic pipes. Most of them are family owned enterprises, which act low-key and are real leaders in their respective market fields. These thousands of invisible champions are the backbone of Germany's economy

now, China has become a new market for them. As for the reasons for coming to China, pastor, CEO of pester company, said that first of all, our company's third largest market in China has long planned to set up a factory here. Secondly, the markets of developed countries have become saturated. At the same time, the recession of the European economy also urges us to open up new markets

the west is not bright and the East is bright. Although European governments are deeply in debt, this does not prevent European enterprises from making money globally. Data from the Ministry of Commerce showed that in the first four months of 2013, the number of newly established enterprises in China from 27 EU countries fell by nearly 10% year-on-year, but the actual amount of foreign investment increased by nearly 30% year-on-year. For Chinese enterprises, this is both an opportunity and a challenge

why do they choose Shanghai, where the cost is high, rather than the mainland, to open factories in China. Paster explained that the whole production line does not need many people, we need well-educated talents, and the education level of Shanghai is leading in China. Replacing labor with machines is what European and American manufacturing enterprises are already doing, and what Foxconn and other Chinese enterprises plan to do

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