Analysis of the development potential of the hotte

Analysis of the development potential of China's cutting tool market

facing the severe market situation, it is imperative to improve services to increase the added value of products. People who have been immersed in the cutting tool industry for a long time will say such words humbly: "small products make great achievements". Indeed, in the whole metal processing process, the cost of the tool itself only accounts for about 3%. Facing the severe market situation, it is imperative to improve services to increase the added value of products. People who have been immersed in the cutting tool industry for a long time will modestly say that small products make great achievements. Diaphragm material is the latest material to achieve localization and the highest added value among the four major materials of lithium batteries. Indeed, in the whole metal processing process, the cost of the tool itself only accounts for about 3%. But such a small product has a huge market share

according to the data provided by the tool branch of China Machine Tool Industry Association, the total consumption of cutting tools in the domestic market reached a new high in 2011, reaching 40billion yuan, an increase of 7billion yuan over the total consumption of 33billion yuan in 2010, an increase of 21.2% year-on-year. Among them, the total sales of domestic cutting tools was 26.5 billion yuan, a year-on-year increase of 20.5%, and the total sales of imported cutting tools was 13.5 billion yuan, a year-on-year increase of 22.7%

China is the cutting tool market with the most development potential in the world. In their own development strategies, many multinational cutting tool groups take expanding the sales of cutting tools in China as the first choice. The Asia Pacific headquarters, R & D centers, training centers and logistics centers of enterprises have settled in China, so as to radiate Asia with China as the center, serve customers more directly and conveniently, and better meet the needs of customers in the Asia Pacific region

according to the inventory, focusing on the huge cake of China's tool market, the active foreign tools in the market are traditionally divided into five departments: Yamato department, IMC department, American Department, European Department and Japanese department. They are engaged in a bloodless war with domestic tools in the Chinese market

factional battle

among the five factions, Sandvik Group includes croman, Walter, Sangao, vannet, safety, DOMA, etc

on June 6, 2012, Sandvik Clement Greater China Beijing Efficiency Center was grandly opened. Efficiency center is an original concept of Sandvik clement in the field of metal processing. There are 27 efficiency centers in more than 20 countries around the world

although Santak is the leader in the global tool market, Kenner, Mitsubishi and IMC are all strong competitors for the second place. On April 2, 2012, jacobharpaz, CEO of IMC, said in his speech at the opening ceremony of teguk's second factory: IMC Group is the second largest tool manufacturer of metal cutting in the world, so it ranks first or second in many fields. The desire for the top position in the global industry is obvious

the American department is mainly represented by Kenner. In 2011, Kenner metals received about $2.4 billion in compensation, of which more than 50% came from outside North America. Of course, American cutting tools also include Stellram, millstar, mayford Rd, SGS, Garr, star and other cutting tool brands

Japanese departments include Mitsubishi, Kyocera, Sumitomo, tycolo, OSGi, Daijie, bueryue, Hitachi, etc. Like machine tools, the cost performance of Japanese cutting tools is very advantageous in China

Europe is mainly Germany, including MAPAL, Guehring, emuge, fraisa, VARGUS, horn, Hoffmann, etc

although foreign brand cutting tools have become popular in the Chinese market, over the years, the Chinese market has also achieved excellent enterprises such as Zhuzhou Diamond, Xiamen Jinlu, Zheng Zuan, etc. in addition to the original four tool factories, there are about 10 backbone enterprises, which have completed the transformation from traditional cutting tools to modern cutting tools industry, and they have developed better year by year, and they have entered a period of rapid growth

however, China's annual import of cutting tools accounts for about 1/3 of the total market, and all of them are modern and efficient cutting tools. Among domestic cutting tools, only 10% - 15% can be called modern high-efficiency cutting tools. This shows that while China has become the world's largest cutting tool market with the most development potential, the high-end market is occupied by multinational enterprises. The other magnetic field of domestic cutting tools is generated by the current pulse connected to the waveguide, and the development has a long way to go

in addition, it should be mentioned that in the Asian market, Taiwan, China knives zhengheyuan, Shanghu, DHF with unit switching function, Anwei, etc. and Korean knives also have a certain position in the Chinese knife Market, especially Taiwan, China knives, with their low price and good practice, change the operating principle of the experimental machine, and change the body of the experimental machine. The fundamentally fixed collet usability is deeply popular with Chinese customers

selling tools is also selling services

like machine tools, customers need not only the tool itself, but also to meet the requirements of perfect cutting

therefore, for tool manufacturing enterprises, selling tools cannot only describe the performance indicators of simple tools, but also need to study the material of the workpiece to be processed by the customer, and give a systematic solution combined with its cost

the current situation is that customers hope that the cost will decrease by a certain proportion every year, but their requirements for services are always improving. The salesperson of a brand of cutting tools under Shante Department told him that the situation was bad this year, and the company's performance fell by about 20%, and the psychological expectation of customers to reduce by one and increase by one was also increasing the cost of the company's operation