Enlightenment of the hottest German printing and p

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Enlightenment of German printing and packaging machinery manufacturing industry to Chinese enterprises

Germany is a traditional large country in machinery manufacturing. At present, Germany's machinery manufacturing industry ranks first in the world, so it is not surprising that Germany's packaging machinery manufacturing industry ranks first in the world

almost one-third of the annual output value of global packaging products and packaging machinery comes from Germany. At the same time, the printing machinery manufacturing industry in Germany is also very strong. Germany has many world-famous printing machinery manufacturing companies, such as Heidelberg, Manroland, gaobao, Agfa and so on

recently, in an interview with a newspaper, bernhards, CEO of Heidelberg Printing Machinery Co., Ltd. (the whole supply chain of bernhards is a process from creating value-added to realizing value, chreier) reiterated that the company's business objectives for the fiscal year remain unchanged. He also claimed that the company had a good sales momentum in the first fiscal quarter

Shi Haier said that the business goal of Heidelberg this year is to achieve a 5% sales growth, while the profit margin increased from 7.7% to 10%. He also said that the order level in the first quarter of this fiscal year was good. According to him, compared with the beginning of 2006, the sales and profits of Heidelberg company have increased, so the annual financial target of 2006 is likely to be achieved

recently, the official spokesman of Roland announced the details of the company's independence. At the same time, he announced that Roland achieved the best mid year sales performance in history in the first half of this year. In the first six months of 2006, the sales revenue of MAN Roland was $1.13 billion, an increase of 20% over the same period in 2005

compared with the same period in 2005, the orders of MAN Roland increased by 22% in the first six months of 2006, reaching US $1.3 billion. At the same time, Manroland's profit increased by US $68.7 million to US $60million compared with the same period in 2005

among the profits of MAN Roland, the profit of sheet fed machine was $11.25 million, an increase of $47.5 million year-on-year; The profit of web printing press was 48.75 million US dollars, an increase of 21.25 million US dollars year on year

in terms of orders, in the first six months of 2006, the orders of MAN Roland's web printing press increased by 28% year-on-year to $7237.5 million; Orders for sheet fed printers increased by 15% to $6137.5 million

the above two companies can be said to be the leading enterprises in the printing machinery manufacturing industry in Germany. In the first half of 2006, Heidelberg and Manroland achieved such impressive performance, which to a certain extent also reflects the superpower status of Germany's printing machinery manufacturing industry, just like the packaging machinery manufacturing industry, which is very stable

in the past two years, China's printing machinery manufacturing industry has developed rapidly, but there is still a big gap compared with Germany's printing machinery manufacturing industry. Where is this gap mainly reflected

Mr. Lu Bing, consultant of China printing and equipment industry association, in his article "views on the development of printing machine manufacturing industry", analyzed the deficiencies of China's printing machine manufacturing industry from the aspects of enterprise models, design, printing machine standards, printing machine strategic reorganization and integration:

(1) as for the models of domestic printing machine manufacturing products, There are many "imitation products, less self-developed, more small and medium-sized products, less large-scale modern intelligent products, more single basic host products, and less corresponding front and rear supporting products". If compared with advanced industrial countries, it is at the middle level

(2) printing machine product design strength is weak, R & D strength is insufficient, and investment is very low. China's total investment in research and development accounts for only 1% of GDP, while some advertising investment in the printing machine industry is more than R & D investment. Designers not only go abroad to observe and observe less, but also adopt a blockade attitude in the exchange between peers

(3) China is a country of printing offset press, but compared with the world's advanced countries, the standard for China's new material industry (gb3264) was formulated in the 1980s and has not been fundamentally revised so far. As a result, the printing speed, overprint accuracy, assembly quality and product operation stability of our offset press are far behind the international advanced level, which affects the export of products and the upgrading of enterprise products

(4) most of the overall resources of the printing equipment industry are too scattered to form their own comparative advantages, which will cause a waste of resources. The repeated production of the same model and specification in various places is an example

(5) the brain drain of high-tech and highly educated people in the printing industry is serious. Due to the low technical level of China's front-line workers, the average qualification rate of China's industrial manufactured products is only 70%, and the annual loss of non-performing products is nearly 200 billion yuan

if China's packaging machinery manufacturing industry wants to narrow the gap with Germany, it must make great efforts. It should not only have an advantage in the processing of packaging machinery that wants to know more information and is relatively simple, but also have development potential in the field of transportation and construction in the future, but also increase the intensity of independent research and development and create more independent brands, so as to remain invincible in the fierce competition

information source: Automation System Engineering

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